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9 Jan 2025
In this episode of Loyalty Out Loud, Megan Fiorendino is joined by Capillary senior leaders Jim Sturm, Bill Swift, and John O’Neill to explore the ever-evolving role of digital in customer loyalty. They begin by examining why digital has become essential to loyalty strategies and how it enables truly personalized customer experiences. The discussion then moves into the critical role of customer data in shaping successful programs and how brands can balance technology with the human touch to create meaningful engagement.
They also share perspectives on emerging technologies set to transform loyalty, reveal how to measure the success of digital programs, and discuss creative ways to keep customers engaged for the long term.
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