Capillary Technologies today announced the appointment of Dena Escobedo as Head of Customer Success, North America. Escobedo brings more than 23 years of leadership experience across Customer Success and Account Management with a track record of building trusted partnerships and driving measurable outcomes for customers. She will report to Siddhant Jain, Chief Customer Officer. 

Escobedo’s expertise spans SaaS and enterprise technology across travel, hospitality, retail, NGOs, fintech, and automation. She has led global teams and guided clients through complex initiatives, integrations, and transformations, with a relationship-focused approach that prioritizes continuity, value realization, and long-term success.

“Capillary’s momentum in North America is exciting, and the opportunity to help customers unlock consistent, compounding value is what drew me here,” said Dena Escobedo, Head of Customer Success, North America. “My focus will be simple. Build deep partnerships, align on outcomes, and deliver with clarity so every customer can see and feel the impact of Capillary’s platform in their business.”

“Dena is a proven customer leader who knows how to turn strategy into results,” said Siddhant Jain. “Her experience across complex enterprise environments and her passion for customer advocacy will strengthen our operating rhythm in the U.S. and raise the bar on value delivery.”

The appointment follows Capillary Technologies’ expansion in the United States over the last two years.